An honest and authentic take on Jim McCarthy.  Take it or leave it.


I work in radio full time as a Creative Services Director in Nashville, TN. 
This VidSigs thing is a part-time endeavor at the moment.

 When I started in radio, I was bright-eyed and stoked to be  able to bring life to ordinary words on a page with my burgeoning audio production skills.  I loved working with station clients who would parade into the studio with their latest scripts for me to whittle down and work together into what we thought was a great commercial for their business.   
I quickly found that I am a creature of change. 

I began to grow tired of the same old, tried and not-so-true ad copy that client’s would demand.  The words became detached and irrelevant to my ears and I’m sure the station’s listening audience grew tired of them long before I even ventured into the picture.  This was certainly the case when the some of our clients wanted to do a testimonial ad using their customers. 

 Here’s how it would break down:

The client would write everything down about their business that they wanted to hear come out of their customer’s mouth.  They would come in with their customer and said customer would read their own testimony which happened to be written by somebody else. 

 It was some of the most contrived, shallow and insincere advertising I had ever heard.

 It wasn’t until my frustration reached an unnerving level that I discovered how simple authenticity can make an ad go from mediocre to standing out like a cobra in a crib. 

 During one of these testimonial sessions, I simply pulled the script away from our client’s customer.  Our client looked somewhat puzzled, but considering we built a history together, they felt confident to venture out onto this limb with me.  Then I simply interviewed their customer about their experience with our client’s business. 

 Fast forward a few years, several experimental videos and some influence from eHarmony.com commercials, and you have VidSigs.