In addition to creating authentic videos that connect with people, I also
work in radio as a Creative Services Director in Nashville, TN.

When I started in radio, I was bright-eyed and stoked to be able to
bring life to ordinary words on a page with my burgeoning audio
production skills. I loved working with station clients who would
parade into the studio with their latest scripts for me to whittle down
and work together into what we thought was a great commercial for
their business.

I quickly found that I am a creature of change.  

I began to grow tired of the same old, tried and not-so-true ad copy
that client’s would demand. The words became detached and
irrelevant to my ears and I’m sure the station’s listening audience
grew tired of them long before I even ventured into the picture. This
was certainly the case when the some of our clients wanted to do a
testimonial ad using their customers.

Here’s how it would break down:
The client would write everything down about their business that they wanted to hear come out of their customer’s mouth. They would come in with their customer and said customer would read their own testimony which happened to be written by somebody else.

It was some of the most contrived, shallow and insincere advertising I had ever heard.

It wasn’t until my frustration reached an unnerving level that I discovered how simple authenticity can make an ad go from mediocre to standing out like a cobra in a crib.

During one of these testimonial sessions, I simply pulled the script away from our client’s customer. Our client looked somewhat puzzled, but considering we built a history together, they felt confident to venture out onto this limb with me. Then I simply interviewed their customer about their experience with our client’s business.

Fast forward a few years, several experimental videos and some influence from eHarmony.com commercials, and you have VidSigs.